Microsoft SharePoint Online Review
In this post, I’d like to talk about Microsoft SharePoint Online, and why we’re using it. There are literally dozens of services, programs, and methods of storing and sharing files and documents in...
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It Can Pay to Talk – When the Company is Listening!
We always stress to clients that it pays to listen to their customers. But when suddenly it paid to speak out as a customer, I have to admit I was taken aback by such great “listening.” Tonight I...
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Are You Sending The Right Social Media Messages?
You’re a business owner, and you’ve started using Facebook, Twitter and other social media. You are using social media, aren’t you? As of June 1, 2012, more than 950 million people worldwide were on...
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View Your Website Through A Customer’s Eyes
You can have the most perfectly search engine-optimized website in the world, but what do people see when they get to your site? Sure, you need to optimize your site with keywords and phrases so...
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Save Time & Money Using Social Media: Get the Buy-In You Need for a...
We’ve all heard it: design by committee is an unmitigated disaster. Google the phrase “design by committee” and you’ll get plenty of hits, cartoons, and – courtesy of Wiktionary – the famous quote that...
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The Next Big Challenge for Social Media?
Our November newsletter is now up! This month Matthew Frye looks at the next big development in social media – employing social platforms internally to connect disparate teams or geographically...
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In a New York Minute: Mobile-Device Usage Habits Changing Quickly
In this month’s NSI Newsletter, I take up the issue of the ever-changing landscape of mobile devices and offer up some of the most recent stats. I’m less interested, however, in the Apple versus...
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Think Mobile Doesn’t Matter in Local Marketing? Think Again!
Years have passed since we began telling our clients that they needed to prepare for the the rise of mobile. These days the question isn’t “Do you have a mobile strategy?”, but “How is mobile doing for...
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Creating a Content Marketing Initiative for Your Small Business
Content marketing is all the rage nowadays, and for good reason. Done properly, it can supply large amounts of links, traffic and the resulting authority and rankings that go together with those....
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Google My Business
Image credit: http://goelastic.com/wp-content/uploads/2014/06/google-my-business-logo.png Were you confused about the difference between your listings on Google+ and Google Places? No more! The latest...
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Score a Big Goal for Google Analytics!
Google Analytics, with its tremendous ability to set up a visual sales funnel according to predetermined goals and very granular data segmentation, has earned its reputation as a very powerful, but...
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Designing Mobile-Friendly Websites in 2015
An example of responsive web design, from Wikipedia. It’s a big year for website redesigns. Besides the mundane visual refresh that every website needs now and then, there are serious practical...
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NSI @ SXSW, Part 2: Neuroplasticity & More
Neuroplasticity, live-streaming video apps, and the digital marketing evolution — this month’s newsletter covers it all, wrapping up May’s newsletter in which Tom McClintock visited the SXSW...
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Moving to a new device? Sync Device Essentials
Backing-up and Restoring the Forgotten Essentials Whether you are migrating to a new device or using several in this multi-device world, bringing your data with you can be a pain. Even if you have a...
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Google’s Eroding Influence
In our July newsletter, Mark Fender brings you lessons from the recent Marketing GPS Workshop, continuing our theme of the rapid evolution of digital marketing. Tom McClintock answers important...
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Start Writing Your Book On the Spot! - Tom McClintock
Sheryl Connelly and Sam Horn Hold their Story Outline Just got back from the Annual Conference of the American Society of Association Executives (ASAE) in Detroit — it was great, and here’s one small...
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The Next Big Challenge for Social Media?
Our November newsletter is now up! This month Matthew Frye looks at the next big development in social media – employing social platforms internally to connect disparate teams or geographically...
View ArticleClik here to view.
In a New York Minute: Mobile-Device Usage Habits Changing Quickly
In this month’s NSI Newsletter, I take up the issue of the ever-changing landscape of mobile devices and offer up some of the most recent stats. I’m less interested, however, in the Apple versus...
View ArticleClik here to view.
Think Mobile Doesn’t Matter in Local Marketing? Think Again!
Years have passed since we began telling our clients that they needed to prepare for the the rise of mobile. These days the question isn’t “Do you have a mobile strategy?”, but “How is mobile doing for...
View ArticleClik here to view.
Social Media Tips for Beginners
How to Overcome a Fear of Social Media Many individuals are downright scared to blog or participate in social media activities. Maybe they have little or no experience with social media, they don’t...
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